A mum, a boss and a best friend can all be hard to buy for, and the reason is usually the same: we think about the relationship instead of the person. Start with what they do on a free Saturday, and the gift often chooses itself.
Pick the personality that sounds most like them in the guides below: gadget lover, food lover, nature lover, fashion fan, thrill seeker or clever clogs. If you are not sure, the eight ideas below work for most people, and every one has a price band.
We may earn a small commission if you buy through the shop links on this page. It never changes the price you pay or the ideas we choose.
Our three favourites
Safe bets with a personal touch
Gifts that suit most people, if you add a note.
For the list makerA hardback notebook and pen set
A good notebook is a quietly useful present for almost anyone, from a student to a manager. Choose a plain cover and check that the paper is thick enough for a pen to write on without bleeding through.
Expect to pay £10–£25 in most UK shops.
For anyone with a sweet toothA box of small-batch chocolates
A box of chocolates from a small maker tastes better than a supermarket assortment and looks lovely on the table. Check for allergies, and the best-before date, if you are ordering well ahead.
Expect to pay £10–£25 in most UK shops.
For the home loverA mini scented candle set
Three small candles in different scents let them choose a mood for the evening. Pick gentle, widely liked fragrances such as vanilla, linen or orange rather than strong florals.
Expect to pay £10–£25 in most UK shops.
For the sentimental oneA framed photo of a shared memory
A print of a day you spent together, in a simple frame, is the kind of gift people keep out for years. Choose a sharp photo and check the frame size matches the print.
Expect to pay £10–£25 in most UK shops.
For when you know a little more
Add a hint of personality and the gift becomes memorable.
For the social oneA card game for the whole table
A quick, funny card game suits families, flatmates and colleagues alike. Check the age rating and the number of players, as some games are best with larger groups.
Expect to pay £10–£25 in most UK shops.
For the hobbyistA magazine subscription
A magazine on their favourite subject, whether that is gardening, cycling or cooking, arrives all year and reminds them of you. Check the length of the subscription and whether it starts immediately.
Expect to pay £25–£50 in most UK shops.
For the practical typeA pair of merino wool socks
Good socks are one of the most appreciated presents for people who walk, work outdoors or feel the cold. Choose a plain colour and check the size range before ordering.
Expect to pay £10–£25 in most UK shops.
For the shared-adventure typeAn experience voucher for two
A voucher for an afternoon tea, a workshop or a day out gives you both something to look forward to. Choose a voucher that covers a venue near them and check the expiry date.
Expect to pay £50–£100 in most UK shops.
Every guide in this collection
Good to know
Personality, not stereotype
The guides are a starting point, not a rulebook. A fashion lover can also be a thrill seeker, so borrow ideas from more than one.
FAQ: questions people ask
How do I choose a gift if I do not know the person well?
Go for something consumable and well made, such as chocolate, tea or a candle, and add a short note. A voucher or a book token also works well if you are unsure of their taste.
What is a good gift for someone who has everything?
Experiences, consumables and upgrades of everyday items work best. Think of a nicer version of something they use daily, or a day out that you can share. Avoid adding more things to a full house.
Should I buy a gift based on their hobby?
Usually yes, but check what they already own. A useful accessory or consumable for a hobby is safer than the main piece of kit, which they will have chosen carefully themselves.
What if I get the personality wrong?
Include a gift receipt where it makes sense, or choose something easy to enjoy, such as food or a candle. Most people appreciate the thought, even if the guess is slightly off.
Is it better to give an experience or an object?
It depends on the person. Experiences suit people who value time together or have plenty of belongings, while objects suit those who like to use something every day. Pairing a small object with a voucher can cover both.