Start with the person
Gift ideas by person: who are you shopping for?
By Harriet LoweUpdated 29 October 20268 ideas
The best presents start with the person rather than the product. Think about what they do on an ordinary Tuesday, what they complain about, and what they mention wanting but never buy for themselves. Those small clues usually point to something better than a generic gift.
Choose the person you are shopping for from the guides below, or start with the eight crossover ideas here, which suit most people. When you are unsure, go for something useful, consumable or comforting, and keep the receipt handy.
We may earn a small commission if you buy through the shop links on this page. It never changes the price you pay or the ideas we choose.
Our three favourites
Gifts that suit almost anyone
Safe, pleasant choices when you do not know someone well.
For the sweet-toothedA luxury hot chocolate gift set
A tin of rich drinking chocolate with a small whisk or mug feels like a treat without being personal. Check the ingredients for allergens, and look for a best-before date well into the future.
Expect to pay £10–£25 in most UK shops.
For almost any homeA scented candle in a neutral fragrance
A fresh, clean scent such as cotton, linen or sea salt tends to suit most tastes. Avoid very strong fragrances when you do not know their preferences.
Expect to pay £10–£25 in most UK shops.
For people with memoriesA personalised photo book
A softcover book of photos from a trip, a year or a friendship is a warm, thoughtful present. Pick the images early, and allow time for printing.
Expect to pay £25–£50 in most UK shops.
For people who readA bookshop gift card
A gift card lets them choose a title they truly want. Check the expiry date and where it can be spent, and add a handwritten note with a recommendation.
Expect to pay £10–£25 in most UK shops.
Gifts that show you listened
A little more thought, for people you know well.
For people who love a placeA personalised map print
A map of the town where you met, grew up or got married is personal without being fussy. Choose a standard frame size, and double-check the location before you order.
Expect to pay £10–£25 in most UK shops.
For the cosy homebodyA soft throw blanket
A soft, washable throw for the sofa is used almost daily in winter. Pick a neutral colour, and check the care label for the washing temperature.
Expect to pay £25–£50 in most UK shops.
For the daily brewerA tea or coffee subscription
A three-month subscription brings a small treat through the letterbox each month. Check whether it suits their preferred brew method, and whether decaf is available.
Expect to pay £25–£50 in most UK shops.
For the list-makerA notebook and pen set
A well-made notebook with a decent pen is useful for work, travel or journaling. Choose a plain cover and check the paper size and whether it is lined or blank.
Expect to pay £10–£25 in most UK shops.
Every guide in this collection
Good to know
Allergies and tastes
For food, drink, candles or skincare, a quick check of allergies and dislikes avoids a present that sits unused.
FAQ: questions people ask
How do I choose a gift for someone I do not know well?
Go for something pleasant and low-risk: good chocolate, a scented candle, a plant or a gift card. Avoid anything too personal, such as clothing or perfume. A short handwritten note makes even a simple present feel considered.
What is a good gift for someone who has everything?
Choose something they will use up or experience, such as food, drink, tickets, or a day out. A photo book or a framed print adds sentimental value without cluttering a house that is already full.
Should I ask what someone wants?
Often, yes. Many people appreciate being asked, especially for big occasions. If you prefer a surprise, ask a mutual friend or a family member for a few clues rather than guessing.
How much should I spend on a gift?
It depends on your relationship and your budget. A close family member might warrant more than a neighbour, but a thoughtful gift at a modest price is almost always better than an expensive present chosen without thinking.
Is a gift card a lazy present?
Not if you choose a shop or service they genuinely use. A gift card for a favourite bookshop, coffee place or garden centre lets them pick what they want, and a note makes it more personal.